Dorka Gryllus’s live TV medical episode revealed as staged marketing campaign

Actress Dorka Gryllus’s apparent medical episode during a live broadcast of ‘RTL Reggeli’ has been revealed as a staged marketing campaign for the drugstore chain DM. The campaign aimed to raise awareness regarding the lesser-known cognitive symptoms of menopause.

DM stated that the goal was social sensitization, noting that the resulting emotional dialogue was unexpected and that they regret the widespread impact caused by the method. The company plans to provide further educational content through social media and expert discussions. However, the campaign has faced criticism regarding whether the execution could be classified as covert advertising.

RTL has issued an apology to viewers, acknowledging that the intended message did not come across effectively. Actor Csaba Pindroch, who had previously defended Gryllus, criticized the incident, stating that professional and ethical boundaries were crossed during the performance.