Double Focus to launch Monchhichi apparel at Aeon stores

Double Focus will release a collection of eight Monchhichi-themed apparel items at approximately 140 Aeon and Aeon Style locations across Honshu, Shikoku, Kyushu, and Okinawa, as well as through Aeon Style Online, starting September 11, 2026.

The collection features various designs, including leopard print patterns, characters dressed as sushi, and animal-themed motifs. The product lineup includes two types of T-shirts, two pullovers, two zip-up hoodies, and two pairs of sweatpants, all available in unisex sizes S, M, and L.

Monchhichi, originally released by Sekiguchi in 1974, is a globally recognized character with over 70 million units sold in more than 30 countries. The new apparel line aims to cater to the 'oshi-katsu' trend, where fans incorporate their favorite characters into their daily fashion.