Douglas and Hailey Bieber Spark Summer Beauty Trend Across the Balkans

Douglas introduced a summer beauty line featuring celebrity‑backed products such as Belle Hadid’s new perfume, Drake’s Summer Mink fragrance and travel‑size mini items under the Beauty Yacht collection. The range emphasizes air‑kissed glow, bronzing powders and shimmering body oils aimed at holiday‑going consumers.

Hailey Bieber showcased a no‑brush contouring technique on social media, using Rhode Pocket Blush and Peptide Lip Shape to create a natural‑looking glow. Her step‑by‑step guide highlights the brand’s versatile products and has prompted widespread imitation among beauty enthusiasts in the region.