Douglas launches new premium perfumery in Gdańsk, Poland

Douglas, the premium beauty retailer, opened a new perfumery in the Galeria Przymorze shopping centre in Gdańsk. The store, presented in the company’s proprietary "Beauty Store" format, expands Douglas’s presence in the Trójmiasto region and follows its strategy of strengthening retail locations in Poland’s largest urban agglomerations.

The outlet offers a wide range of luxury and dermocosmetic brands such as Dr Irena Eris, Clarins, IT Cosmetics, Anastasia Beverly Hills, Lancôme, Armani and Yves Saint Laurent, together with Douglas‑branded collections. It features dedicated zones for makeup, skincare and fragrance, in‑store consultations, and omnichannel services including Click & Collect, Click & Collect Express and a mobile‑app Beauty Mirror for virtual product testing. Opening‑day promotions include a 20 % discount on perfumes over 149 zł for Douglas card holders and a 3‑for‑2 offer on selected Douglas Collection items. The store also incorporates ESG‑focused measures such as LED lighting and energy‑efficient climate control.