Dr. Estética rebrands to expand into education and franchising

Dr. Estética, an institution founded in 2003, has launched a new brand identity to mark its evolution from a family business into a multi-faceted center for clinical care, research, and professional training. The repositioning aims to reflect the company’s expansion into advanced aesthetics education and its development of proprietary protocols.

As part of this new phase, the company is structuring a franchise model and has established an academic partnership with Ânima Educação. This move comes amid a robust market in Brazil, which ranks second globally in aesthetic procedures. According to the International Society of Aesthetic Plastic Surgery (ISAPS), Brazil surpassed 3.1 million procedures in 2024, with non-surgical techniques like botulinum toxin and hyaluronic acid fillers driving significant growth.