Dr. Şeyda Atabay launches dermocosmetic brands

Ophthalmologist Dr. Şeyda Atabay has launched a dermocosmetic brand after failing to find specialized products for post-operative eye area care. Seeking solutions to reduce bruising, edema, and support wound healing without the risks associated with fillers in sensitive areas, Atabay transitioned from clinical practice to entrepreneurship.

Starting in 2017 with a 25-square-meter laboratory in a technopark and support from Ege University Faculty of Pharmacy, she has developed a range of 150 products under three brands: Jophielle, Dr. Atabay, and Venreve. A key innovation includes a nanotechnology-based eye gel developed alongside biologists and chemists. This gel utilizes specific nanoparticles designed to penetrate the dermis layer to increase efficacy without entering the bloodstream.