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Dr. Max launches Forever20 national wellness campaign in Italy
Dr. Max, a leading European pharmacy operator, has launched Forever20, a national multi-channel awareness campaign in Italy focused on prevention, wellness, and physical activity. Running from September 2 to October 6, the initiative aims to promote healthy lifestyles through accessible health monitoring services.
In selected pharmacies nationwide, customers can access discounted cardiovascular diagnostics, including electrocardiograms (ECG), cardiac and blood pressure holters, and lipid profiles. The campaign also offers reduced rates for Longevity Index and Aging Index tests to assess biological age, alongside free Vitamin D testing.
To encourage movement, the Dr. Max app will feature a dedicated step counter with daily challenges and rewards. Additionally, the campaign includes physical activities such as 'Health Walks' and a mobile tour visiting 10 cities in the Lombardy region from September 7 to September 30, held in collaboration with Somatoline, Carnidyn, and Artelac.
Entities
Artelac · Carnidyn · Dr. Max · Lombardy · Somatoline
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 6 SOURCES] The Dr. Max app will include a step counter section with daily challenges and rewards starting September 2. www.cagliarilivemagazine.it · notiziedi.it · www.farmacista33.it · lecodellitorale.it · lamilano.it · +1 more
- [● 6 SOURCES] Selected Dr. Max pharmacies will offer discounted cardiovascular services including ECG, cardiac holter, blood pressure holter, and lipid profiles. www.cagliarilivemagazine.it · notiziedi.it · www.farmacista33.it · lecodellitorale.it · lamilano.it · +1 more
- [● 6 SOURCES] The Forever20 campaign runs from September 2 to October 6. www.cagliarilivemagazine.it · notiziedi.it · www.farmacista33.it · lecodellitorale.it · lamilano.it · +1 more
- [○ 1 SOURCE] A mobile tour will visit 10 cities in Lombardy from September 7 to September 30. www.farmacista33.it
- [● 6 SOURCES] Dr. Max is launching the Forever20 national awareness campaign. www.cagliarilivemagazine.it · notiziedi.it · www.farmacista33.it · lecodellitorale.it · lamilano.it · +1 more
- [● 6 SOURCES] The campaign offers reduced costs for Longevity Index and Aging Index tests, plus a free Vitamin D test. www.cagliarilivemagazine.it · notiziedi.it · www.farmacista33.it · lecodellitorale.it · lamilano.it · +1 more