Dr. Simi and Disney launch new Star Wars-inspired collectibles

Farmacias Similares and The Walt Disney Company have expanded their ongoing collaboration by introducing two new Star Wars-inspired plush toys to the Dr. Simi collection: Yoda and Chewbacca.

Presented by Víctor González Herrera, Executive President of Farmacias Similares, and Alfonso Cortina, Country Leader & Retail of The Walt Disney Company Mexico, the new figures aim to connect the Mexican mascot with the global Star Wars fandom. The partnership focuses on translating character attributes—such as Yoda’s wisdom and Chewbacca’s loyalty—into the Dr. Simi brand identity.

This marketing strategy leverages the strong collecting culture in Mexico, where franchises like Star Wars hold significant emotional and nostalgic value for generations of fans.