Drake unveils custom $5 million Rolex Cosmograph Daytona

Canadian rapper Drake has revealed a custom Rolex Cosmograph Daytona ‘Ice Gradient,’ a one-of-a-kind timepiece valued at approximately $5 million. The watch was manufactured by Rolex specifically for the artist.

The design features a distinctive color gradient on the bracelet, transitioning from near-white diamonds to blue sapphires. The bezel is also set with blue sapphires, and the dial is fully encrusted with diamonds. A unique detail on the case back includes the phrase ‘FREEZE THE WORLD’ inscribed in blue enamel, reflecting Drake’s ‘Iceman’ aesthetic for 2026.