DRiV introduces new packaging for Monroe shock absorbers in Brazil

DRiV, a global leader in automotive aftermarket components, has begun introducing new packaging for its Monroe shock absorber line in Brazil. The new design aims to unify the visual identity of both domestically produced and imported products, aligning them with the brand’s global standards.

The rollout is being implemented gradually as existing stocks are replenished throughout the distribution chain. To manage this transition, the company is utilizing the ‘First In, First Out’ (FIFO) inventory management method to minimize the coexistence of different packaging styles and ensure an organized transition for distributors and retailers.

Péricles Batista, Product Director for Monroe and Monroe Axios in Brazil and Argentina, stated that the change is intended to facilitate product identification at points of sale and reinforce brand presence. Additionally, the company recommends that shock absorber kits sold in pairs use identical packaging to improve verification security and ensure uniformity for mechanics and consumers.