Heat in Florence Drives Tourists to Alpine Resorts
Rising summer temperatures are reducing visitor numbers in Florence, while nearby mountain areas see a surge. Data from the tourism research centre Centro studi turistici di Firenze per Confesercenti show a 20 percent increase in overnight stays in the Alpine resort of Abetone compared with the previous July, and a longer average stay. Research director Gianfranco Lorenzo attributes the shift to climate‑related heat, noting that tourists are increasingly planning trips to cooler mountain destinations rather than staying in hot city centres. The trend is most pronounced among Italian travellers, who are moving from historic art cities to the hills and mountains for relief. Overall, beach‑side tourism shows modest growth, but the mountain sector records a 2.3 percent rise, while inland villages grow by 1.4 percent.
Entities: ADAC · ASFINAG · Abetone · Centro studi turistici di Firenze per Confesercenti · Florence · Gianfranco Lorenzo · Italy · TÜV Nord
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