DS Group launches augmented reality experience for 97th Founders' Day

The Dharampal Satyapal Group (DS Group), a prominent Indian FMCG conglomerate, has launched ‘DS-Verse’ to commemorate its 97th Founders’ Day. The initiative uses an augmented reality (AR) experience to narrate the company’s history from its origins in Chandni Chowk in 1929 to its current status as a diversified enterprise.

Users can access the browser-based WebAR experience by scanning a QR code and pointing their smartphones toward the sky. Through this interface, constellations serve as gateways to various chapters of the company’s journey, including stories about its founders, Shri Dharampalji and Shri Satyapalji, key business milestones, brand evolutions, and corporate social responsibility and sustainability initiatives.