Dubai tourism hits record 19.59 million visitors in 2025

Dubai recorded a third consecutive year of record-breaking tourism in 2025, welcoming 19.59 million international overnight visitors. This represents a 5% increase from the 18.72 million visitors recorded in 2024, according to data from the Dubai Department of Economy and Tourism.

The 2025 Dubai International Visitor Survey indicates high satisfaction levels, with 99.7% of visitors reporting they were “happy or very happy” with their experience. The Dubai Mall remains the most visited attraction, drawing 97% of international tourists. Other major draws include beaches and marine experiences, visited by 79% of tourists, and heritage and culture areas, which attracted 64%.

Specific landmarks also saw significant engagement: the Dubai Fountain experienced a 56% increase in visitors, while the Burj Khalifa and desert safaris each attracted 49% of international visitors. The data highlights a growing trend in interest toward desert tourism, marine activities, and cultural architecture.