Dublin emerges as a major hub for tourism and retail

Dublin has established itself as a major destination for tourism, culture, and retail. According to the Fáilte Ireland Visitor Attractions Survey 2024, the city's most popular sites include the Phoenix Park Visitor Centre, which recorded 1,741,588 visitors in 2025, and the Guinness Storehouse, which welcomed 1,595,372 guests.

Other major attractions include Dublin Zoo, which saw over 1.1 million visitors. The city's appeal extends to its diverse shopping landscape, ranging from the high-end international brands and traditional department stores on Grafton Street to the Creative Quarter. This latter area is characterized by independent boutiques and concept stores that focus on local Irish designers, sustainable materials, and artisanal craftsmanship.