Ducati celebrates centenary with new motorboat and Bologna exhibitions

To celebrate its 100th anniversary, Ducati is expanding its brand presence through a new maritime partnership and a large-scale cultural exhibition in Bologna.

Ducati has partnered with Pirelli and SACS Marine to develop a specialized motorboat. This project, part of the Pirelli Speedboat range, utilizes a ‘maxi-RIB’ platform. The vessel will feature design elements and color schemes developed in collaboration with Centro Stile Ducati to reflect the brand’s racing heritage.

Simultaneously, Ducati is hosting a multifaceted exhibition across five emblematic locations in Bologna, including Palazzo Pepoli and the Renato Dall’Ara stadium. Running until October 5, the project showcases the company’s history through photography, archival materials, and historical motorcycle models, highlighting the brand’s deep connection to the city since its founding in 1926.