Ducati to invest €121 million in Motor Valley development program

On 5 August 2026, Italy’s Minister of Enterprises and Made in Italy, Adolfo Urso, authorised a development agreement between the state agency Invitalia and Ducati.

The deal launches the “Ducati Raise the Bar” programme, committing a total of €121 million. More than €99 million will fund industrial research and experimental development, while €33.5 million will be provided as non‑repayable grants.

The investment is intended to broaden Ducati’s product range with innovative, sustainable technologies, modernise production processes and reinforce specialised skills in the Motor Valley, especially in the Emilia‑Romagna region.