DuckDuckGo launches privacy‑focused sunglasses, sells out in days

DuckDuckGo partnered with the eyewear brand Knockaround to release a pair of analog sunglasses marketed as the “Normal F***ing Sunglasses.” Priced at $35, the matte‑black Paso Robles‑style frames feature polarized UV400 lenses, FDA‑approved impact resistance and a lifetime warranty, but contain no camera, microphone, battery, AI or any electronic components. The product is presented as a satirical response to Meta’s camera‑equipped smart glasses, highlighting privacy concerns around wearable surveillance devices.

The launch generated rapid consumer interest, with inventory sold out within a few days in multiple markets, prompting the company to open pre‑orders for a second batch. DuckDuckGo has not disclosed exact sales figures, but confirms a “significant” share of the initial run was purchased. The campaign underscores the company’s broader stance against invasive data tracking and forced AI integration in everyday products.