Duke Athletics partners with Edward Jones for basketball

Duke University Athletics has entered into a four-year partnership with Edward Jones, designating the firm as the Official Wealth Management Partner of Duke Basketball. The agreement, which was first announced in June and runs through 2030, includes the unveiling of the firm’s logo at Cameron Indoor Stadium.

As part of the deal, Edward Jones will serve as a Champion Partner of Duke Athletics, and its name will be featured on the Duke Champions Club. Starting with the 2027-28 season, the firm will hold exclusivity in the wealth management category for Duke Basketball. The partnership also focuses on student-athlete support through financial education workshops and custom content collaborations designed to help athletes navigate modern financial landscapes.