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[CULTURE] · United Kingdom, France · 4 sources

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Dulux announces ‘Soulful Sage’ as 2027 Colour of the Year

Dulux has announced ‘Soulful Sage’ as its Colour of the Year for 2027. Described as an ethereal, soft, and silvery green, the shade is intended to promote a sense of calm, restoration, and connection to the natural world.

The selection marks a shift in interior design trends from the deep blues of 2026 toward a botanical-inspired palette. Soulful Sage serves as the anchor for three curated colour stories: ‘Glow’, ‘Light’, and ‘Lift’.

According to Dulux Creative Director Marianne Shillingford, the theme ‘Live Lightly’ reflects a consumer desire for homes to act as sanctuaries against busy lives and information overload. The color is designed to be versatile, complementing earthy tones, quiet shades, or more joyful colors.

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Dulux · Marianne Shillingford