Dunhill selected as guest designer for Pitti Immagine Uomo

British luxury menswear brand Dunhill has been named the guest designer for the 111th edition of Pitti Immagine Uomo. The event is scheduled to take place in Florence, Italy, from January 12 to 15, 2027.

Under the creative direction of Simon Holloway, Dunhill will present its first Autumn/Winter 2027 collection during a salon-style show on the evening of January 14. The collection is inspired by the historical cultural exchange between Britain and Florence, specifically the era of the ‘Grand Tour’ when British aristocrats and artists traveled to Italy for inspiration.

Holloway described the brand's approach as ‘cutting-edge classicism’ and expressed honor in presenting the collection at a venue that plays a vital role in celebrating menswear artistry. Pitti Immagine CEO Ivano Cauli noted that Dunhill’s participation reinforces the event's status in the international menswear calendar by blending traditional British sartorial heritage with a contemporary perspective.