Durban’s Super Giants unveil new brand identity for 2027 SA20 season

Durban’s Super Giants (DSG) have unveiled a revamped brand identity ahead of the 2027 SA20 cricket season. The update includes a new logo and a color palette consisting of red, blue, and gold.

The new colors are intended to represent specific qualities: red for energy and passion, blue for strength and confidence, and gold for ambition and excellence. This visual evolution aims to align DSG with other franchises in the Super Giants global brand, including the Lucknow Super Giants in the IPL and the Manchester Super Giants in The Hundred.

RPSG Group Chairman Sanjiv Goenka stated that the new identity reflects the energy and sporting passion of Durban, aiming to build a team the city can be proud of. The new look will be implemented across playing and training kits, digital platforms, merchandise, and fan experiences at Kingsmead.