DWS Group to rebrand as Deutsche Asset Management

DWS Group, a subsidiary of Deutsche Bank, has announced it will transition to the global brand ‘Deutsche Asset Management’. The rebranding process is scheduled to begin in November and is expected to be completed by March 2027.

CEO Stefan Hoops stated that the move is intended to support the company’s international ambitions by increasing visibility and presence among institutional clients outside of Germany and Europe. While the parent company name and stock ticker will remain unchanged, actively managed investment funds will continue to use the DWS name. Other products, such as Xtrackers ETFs and RREEF US real estate, will retain their existing branding.