Dyson expands product range into home cleaning and personal hygiene

Dyson is diversifying its product lineup with new entries in both home maintenance and personal care sectors.

In home cleaning, the company is offering the W1 PencilWash cordless electric mop at a discounted price of 299 euros through MediaMarkt. The device features an ultra-thin design weighing 2.4 kg, utilizing 84,000 microfiber filaments to handle dry debris and wet spills simultaneously. It includes Standard and MAX modes, dual tanks for clean and dirty water, and a self-cleaning charging base that dries the roller.

In the personal hygiene sector, Dyson has introduced the CameraJet, a smart toothbrush equipped with a 100,000-pixel macro camera. Using Gap Optical Targeting technology, the device scans 28 live images per second to identify interdental spaces. Upon detecting a gap, it delivers a precision rinse in 100 milliseconds to simulate professional prophylaxis. The toothbrush features RFID-enabled heads for automatic replacement tracking and connects via Wi-Fi and Bluetooth to the MyDyson app for 3D coverage mapping and usage habits.