E-commerce businesses face new EU regulations and shifting digital marketing standards

Online businesses in France face evolving regulatory and technical landscapes. Since late 2024, European Union general product safety regulations require online sellers to display specific information on every product page, including manufacturer identity, the responsible person within the EU, product identification elements, and safety warnings. Failure to comply can lead to sanctions or the removal of listings by platforms using automated controls.

In terms of digital marketing, the landscape is shifting following Google’s July 2024 announcement that it would not deprecate third-party cookies in Chrome, instead opting to allow users to make their own choices. This decision impacts how advertising effectiveness is measured, prompting businesses to focus more on building their own data rather than relying solely on paid advertising.