E-commerce growth strategies for businesses in Romania and Moldova

Businesses in Romania and Moldova are exploring diverse digital strategies to expand their online presence and sales. In Romania, the focus is shifting toward performance marketing, an approach that prioritizes measurable results such as sales, cost per conversion, and return on investment (ROI) rather than simple metrics like clicks or impressions. This method emphasizes data-driven decisions and continuous optimization to ensure advertising budgets effectively drive revenue.

In Moldova, the IVO.md marketplace provides an alternative for local retailers to enter the e-commerce space without the need for developing their own websites. The platform offers an integrated infrastructure that handles product listings, online payments, and delivery logistics. Operating on a commission-based model rather than monthly subscription fees, it allows small teams to scale their online sales gradually by utilizing a centralized marketplace for various product categories.