E MEIN unveils AI management system for fashion industry

E MEIN, a subsidiary of the DADE Group, has unveiled its 'Industrial Intelligence' AI management system at the 2026 China International Apparel & Textiles Exhibition (CHIC Autumn Exhibition) in Shanghai.

Unlike traditional digital optimizations that focus on inventory and supply chain efficiency, E MEIN’s system shifts focus toward consumer behavior data. The technology analyzes non-transactional actions—such as entering a store without purchasing, trying on items and putting them back, or adding and then removing items from a cart—to understand the motivations behind consumer choices.

The system utilizes a four-layer technical stack: perception, prediction, planning, and execution. It integrates data from online behavior, offline environments, and enterprise systems to create a continuous data loop. This allows brands to transition from experience-driven decision-making to model-driven strategies, potentially addressing structural industry issues like inventory accumulation and customer churn.