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Early Christmas preparations and psychological benefits
Psychological research suggests that purchasing Christmas decorations well in advance is not necessarily a sign of anxiety. According to a 2007 study published in the Journal of Experimental Psychology: General, individuals can experience intense positive emotions when anticipating pleasant events, sometimes even more so than when recalling them.
Preparing for the holidays early can allow consumers to avoid the stress of last-minute shopping and long queues. Early shopping in November provides opportunities to compare options and find affordable gifts through various promotions. Suggested items for early preparation include wireless headphones and investigative board games.
Entities
Journal of Experimental Psychology: General · Laurence Ashworth · Leaf Van Boven · Sony