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[BUSINESS] · Japan · 6 sources

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East Japan Railway announces Mobile Suica and Detective Conan campaigns

East Japan Railway Company and View Card Co., Ltd. have announced a series of promotional campaigns for Mobile Suica scheduled to begin in September 2026.

One campaign celebrates the 30th anniversary of the anime ‘Detective Conan’. Users who purchase commuter or student passes via Mobile Suica will receive a limited edition ‘Detective Conan Junior Detective League’ card face. Additionally, users who register with JRE POINT and meet specific shopping requirements can enter a lottery to win a ‘Conan Edogawa & Kaito Kid’ card face and JRE POINTs valued at up to 50,000 points.

Simultaneously, View Card is launching a campaign offering a total of 8 million JRE POINTs to be shared among users who register a View Card to Mobile Suica and either purchase a new commuter pass or use the auto-charge feature. New cardholders who purchase at least 10,000 yen in Mobile Suica commuter passes are also eligible for 2,000 JRE POINTs. The company also noted the upcoming launch of the ‘teppay’ code payment service within the Mobile Suica app.

Entities

Detective Conan · East Japan Railway Company · Mobile Suica · View Card Co., Ltd.