Eastar Jet launches accessibility campaign for senior travelers

Eastar Jet has launched the ‘Travel, Made Easy for Everyone’ campaign, specifically targeting the ‘active senior’ demographic. The initiative aims to reduce barriers for older travelers using low-cost carriers (LCCs) by improving accessibility throughout the entire travel process, from booking to boarding.

Key features of the campaign include a ‘large font view’ function on the company website to assist with online reservations and the introduction of an ‘Easy Guide.’ This guide simplifies complex aviation terminology, such as replacing ‘checked baggage’ with ‘luggage to be sent’ and ‘gate’ with ‘the door to board the plane.’ The guide also provides step-by-step instructions for airport procedures, including check-in, security, and boarding.

To provide direct financial incentives, Eastar Jet is offering up to a 10% discount on international fares for website members aged 60 and older. This promotion runs from October 29 through December 31. The company noted that passengers aged 50 and older accounted for 20.3% of its travelers in the first half of this year, highlighting the growing importance of the senior market.