EastWest Ageas report highlights financial priorities of Filipino millennials and Gen Z

The EastWest Ageas PURPLE Report 2026 highlights the financial priorities and challenges facing Filipino millennials and Gen Z. According to the study, 9 out of 10 Filipinos aim to protect their families from rising costs, insufficient income, and a lack of emergency funds. Additionally, 8 out of 10 respondents expressed a desire to prepare for retirement, children’s education, and financial independence, while 6 out of 10 are planning for potential health emergencies.

Despite these long-term goals, the rising cost of living is impacting daily life. The report found that 56% of respondents have had to cut budgets to prioritize basic needs, 52% are closely monitoring expenses, and 42% have reduced nonessential spending to manage their finances.