easypaisa and Transsion partner to expand digital banking in Pakistan

easypaisa digital bank and smartphone manufacturer Transsion have entered a strategic partnership to expand digital financial services in Pakistan. Through this collaboration, the easypaisa app will be pre-installed on more than five million new smartphones across Transsion’s brands, including Infinix, TECNO, and itel.

This integration allows users to access banking services immediately upon device activation. The initiative aims to bridge accessibility gaps for unbanked and underserved populations, leveraging the fact that 3G/4G device uptake in Pakistan has reached 71.6%.

The agreement was signed in Islamabad by Farhan Hassan, Chief Digital Officer of easypaisa, and Michael Wang, Vice President of Global Partnerships at Transsion. The partnership seeks to embed financial services directly into the smartphone experience to simplify access and drive digital adoption.