EBRO reaches 30,000 registrations and 100 dealerships in Spain

The historic Spanish automotive brand EBRO is experiencing a significant resurgence, surpassing 30,000 vehicle registrations in Spain. Within just two years of its recent relaunch, the company has expanded its presence to include 100 points of sale distributed across all 17 autonomous communities in the country.

To increase brand familiarity, EBRO has expanded its partnership with the Royal Spanish Football Federation (RFEF). The company will serve as the official vehicle provider for the Copa del Rey, Copa de la Reina, and the Supercopa de España for the next four seasons, building upon existing collaborations with the national men’s, women’s, and U-21 teams.

Industrial production for the new EBRO vehicles takes place at the former Nissan facilities in the Zona Franca area of Barcelona. This manufacturing process is conducted through an alliance with the Chinese automotive group Chery, combining the legacy of the Spanish brand, founded in 1954, with modern technology and local production.