Ecommerce Day 2026 to address AI and digital commerce trends

The Ecommerce Day 2026 event, organized by Shopify and Dobuss Group, is scheduled to take place in Córdoba on September 30. The conference will bring together over one hundred professionals and more than 15 specialists from companies including Shopify, Vodafone España, Silbon, Sabor a España, and Velites to discuss the future of digital commerce.

The event will focus on critical industry challenges such as the integration of artificial intelligence, multichannel sales, conversion optimization, and technological management. Experts will analyze how brands are adapting to changes in how consumers discover products and the integration between online and physical business models.

Parallel to these industry discussions, artificial intelligence is driving a third revolution in ecommerce. Moving beyond the eras of the internet and the smartphone, the industry is shifting from keyword-based searches to conversational discovery. Tools like Google’s AI Mode and ChatGPT are enabling consumers to describe complex needs—such as specific product dimensions, energy consumption, or lifestyle constraints—to receive personalized recommendations, fundamentally altering the digital consumer journey.