E‑commerce firms adopt personalization and omnichannel approaches

Companies are increasingly using advanced personalization tools to improve online shopping. A 3D furniture configurator lets customers visualize and customize products in real time, automatically checks technical feasibility and generates production data, reducing errors and waste. As CEO Marcin Skurczyński of TopSolution put it, “the 3D configurator should not only visualize the product – it must generate technical data usable in later design and production stages.”

Polish fashion brand Bialcon combines its 30‑year heritage with a modern omnichannel model, turning its physical salons into experience hubs where staff act as image‑consultants. This blend of digital and offline services aims to deepen customer loyalty and maintain competitive advantage.