WSI Highlights Customer Retention at 2026 Global Convention as Ecommerce Brands Prioritize Loyalty

Digital marketing network WSI announced that Andrew Davis will deliver the keynote at its 2026 Global Convention in Cabo San Lucas, presenting the "Loyalty Loop" framework that stresses turning existing client relationships into consistent growth. Davis, known for translating consumer behavior into actionable strategies, will address WSI consultants on how small loyalty-driven actions can add up to big business results.

At the same time, industry analysis shows that ecommerce profitability is increasingly tied to customer retention. A Mailchimp report cited by retail experts notes that at least 30% of daily revenue should come from returning customers, with higher repeat‑purchase rates boosting lifetime value and margins. Brands are urged to invest in owned channels such as email, SMS, and loyalty programs to keep customers engaged after the first purchase, turning paid acquisition spend into long‑term revenue streams.