ECOVACS leads Vietnam's growing robot vacuum market

The robot vacuum market in Vietnam has experienced significant growth, reaching a total revenue of 2,400 billion VND for the 12-month period ending June 2026. According to NIQ GfK data, the industry saw a value increase of 137.6% compared to the previous year.

ECOVACS has emerged as the leading brand in the country, capturing 34% of the market share by value and 31.8% by volume. The company expects to sell approximately 120,000 units in 2026, representing a volume increase of over 70%. Other major players in the market include Xiaomi, Roborock, and Dreame, with Chinese brands collectively holding over 90% of the market share.

Consumer behavior in Vietnam is shifting toward high-end, all-in-one devices. While previous years saw demand concentrated in budget models under 5 million VND, the current growth is driven by the segment priced above 15 million VND. Consumers are increasingly seeking advanced features such as high-pressure mopping, roller mopping technology, and automatic docking stations capable of washing, drying, and collecting debris.