Ecovidrio and Disneyland Paris launch themed glass recycling campaign in Spain

Ecovidrio and Disneyland Paris have launched the ‘Reciclar Vidrio es una Gran Aventura’ campaign to promote glass recycling through environmental education aimed at families and children. The initiative uses themed recycling containers featuring Disney, Pixar, and Marvel characters, such as Frozen, Woody, Iron Man, and Black Panther.

The campaign is being implemented across nine Spanish locations. In Alicante, themed igloos are installed on Avenida de la Constitución, offering participants the chance to enter a raffle for a trip to Disneyland Paris. In Toledo, the Castilla-La Mancha Government expressed support for the initiative, noting that while it targets children, the message of shared responsibility is intended for all citizens, businesses, and the hospitality sector.

Regional authorities emphasized the importance of increasing selective glass collection to meet European Union objectives, noting that current recycling rates in Castilla-La Mancha remain below the national average.