Ecovidrio launches themed glass recycling campaign in Spain

Ecovidrio and local municipalities in Castelldefels and Alicante have launched the sixth edition of the ‘Reciclar vidre és una aventura’ (Recycling glass is an adventure) campaign. The initiative aims to encourage glass recycling among families by using themed recycling containers featuring characters from Disney, Pixar, and Marvel.

In Castelldefels, the campaign runs until October 5, featuring themed igloos and an information point where environmental monitors distribute reusable bags. Participants can use QR codes on the containers to enter a sweepstakes for a trip to Disneyland Paris and a chance to win one of 200 miniglús charms.

Similarly, in Alicante, themed containers will be located on Avenida de la Constitución until October 2. The campaign uses popular characters such as Woody, Jessie, Iron Man, and Black Panther to make the recycling process more engaging for children and to promote environmental habits.