Ecuador launches tourism campaign to promote domestic travel

The Ecuadorian Vice Ministry of Tourism has launched the third stage of its campaign, “Deja de ser extranjero en tu tierra” (Stop being a stranger in your own land). The initiative aims to encourage Ecuadorian citizens to explore their own country by looking at its diverse landscapes, cultures, and experiences with fresh eyes.

The campaign features seven foreigners living in Ecuador, referred to as the “Profetas del Ecuador” (Prophets of Ecuador), who share their experiences across the country's four regions: the Coast, Andes, Amazon, and Galápagos. These individuals, hailing from countries including Canada, Italy, Germany, the Netherlands, and Ukraine, serve as ambassadors to spark curiosity among locals.

Data from the SQream audience analysis platform indicates significant potential for domestic tourism, with approximately 5.7 million people planning to travel within the country. Nearly 48.8% of these travelers are motivated by adventure and new experiences. The Inter-American Development Bank also notes that domestic tourism in Ecuador is heavily concentrated during weekends and holidays.