Ecuadorian rose industry gathers for Expoflor in Quito

The Ecuadorian flower industry is gathering in Quito for Expoflor, held from October 6 to 8. The event serves as a major international platform for growers, breeders, logistics companies, and global buyers to discuss market trends and showcase new developments.

Industry representatives from United Selections noted that while the rose sector faces rising costs and increased international competition, opportunities are emerging through breeding innovation and new trade agreements. The showcase focuses on presenting new rose varieties, research, and developments in colors and shapes to meet the demands of premium-quality buyers.