Ecuadorian tourism authorities launch international promotion campaigns

Ecuadorian tourism authorities are executing dual promotional strategies to expand international market presence. In Quito, the TravelMart LatinAmerica 2026 event is hosting over 170 industry participants, bringing international buyers and companies together to facilitate direct commercial contacts.

The Azuay Prefecture is utilizing this forum to promote the “Visit Azuay” initiative, highlighting the province's nature, culture, gastronomy, and artisanal heritage, such as toquilla straw weaving and local chocolate production.

Simultaneously, Quito is targeting the Canadian market through participation in the Adventure Travel World Summit in Québec. This effort aims to strengthen ties with Canada, which serves as the fourth largest source of non-resident visitors to Quito, focusing on adventure experiences including volcano trekking, bird watching, and community tourism.