Edeka Berger defends staff against racist job advertisement comment

Edeka Berger, a supermarket branch in Pforzheim, Germany, has publicly responded to a racist comment left on one of its job advertisements. A user suggested the company should only hire Germans without a migration background, threatening to boycott the store if they did not comply.

The company responded on Facebook with irony, stating that its personnel policy must have made a ‘serious mistake’ because it already employs people with migration backgrounds. The branch emphasized that its staff works with joy and engagement, and that there is no place for racism at their establishment.

Legal experts note that private businesses have the right to exercise ‘virtual house rules’ on their social media channels, allowing them to delete discriminatory content and block users. Companies can also enforce netiquette rules or report hate speech to third-party platforms like Google Maps to ensure compliance with community guidelines.