EDGE 2026 conference opens in Cairns with focus on tech growth

The EDGE 2026 conference commenced at the Cairns Convention Centre, bringing together technology partners, vendors, and distributors from Australia, New Zealand, and other regions. Under the theme ‘The Path to Growth: Turning Uncertainty into Advantage’, the four-day event focuses on helping businesses navigate disruption and innovation.

Jay McBain, Chief Analyst for Channels, Partnerships and Ecosystems at Omdia, delivered the opening keynote. McBain provided a global outlook on the technology partner ecosystem, discussing how economic and technological forces are reshaping the industry. His presentation highlighted the shift from traditional channel models toward ecosystems and the increasing influence of artificial intelligence on business strategies.