Edison Sets €7.1 Target for Greece's Alter Ego Media Amid Media‑Entertainment Expansion

Edison Investment Research has initiated coverage of Alter Ego Media, assigning a price target of €7.10 per share and describing the company as a potential “Greek champion” in the media and entertainment sector. The analyst highlights the group’s shift from a traditional advertising‑driven model to an integrated ecosystem that includes television, content production, publishing, digital media, subscription services, live entertainment and e‑ticketing. Recent acquisitions in live‑event ticketing and a partnership in a joint streaming platform are expected to diversify revenue and improve earnings resilience. Edison forecasts revenue rising to €171.5 million in 2026 from €140.1 million in 2025, and EBITDA increasing to €67.4 million from €53.7 million, suggesting a strong earnings momentum. The firm also notes a projected dividend of €0.20 per share and a share‑repurchase programme. The target price represents roughly a 25 % upside from the recent closing price of €5.68.