EDP leads ranking of most valuable Portuguese brands in 2026

Consultancy OnStrategy has released its 2026 annual study ranking the 100 most valuable Portuguese brands. The report, which audited over 500 brands, indicates a new cycle of brand appreciation driven by economic stabilization, declining inflation, and improved corporate results.

EDP remains the most valuable Portuguese brand, valued at €3.161 billion. It is followed by Galp Energia at €2.519 billion and Jerónimo Martins at €1.890 billion, maintaining the same top three positions held in 2025. Caixa Geral de Depósitos (CGD) rose to fourth place with a valuation of €1.611 billion, followed by Millennium bcp and Continente.

Notable growth was observed in several brands, including TAP, which saw a 28.5% increase to €275 million, and Worten, which grew by 27% to €270 million. Fidelidade also showed significant gains, rising to 11th place with a 24.1% increase. Conversely, MEO, NOS, and The Navigator Company experienced declines in financial value.