eDreams ODIGEO expands Prime subscription platform to Poland

eDreams ODIGEO has announced the full-scale expansion of its Prime travel subscription platform in Poland. The move follows a successful testing phase that showed high adoption rates among Polish travelers.

Poland is identified as a key market for the company due to its high receptivity to subscription-based models and a rapidly growing online travel agent segment, which is valued at approximately €2.5 billion. The company aims to leverage this growth to support its strategic goal of reaching more than 13 million Prime members by March 2030.

CEO Dana Dunne noted that the positive response in Poland demonstrates the viability of the subscription model outside of its established Western European base. This expansion is part of a broader international roadmap that includes recent operations in Argentina and Mexico.