eeo Store announces new merchandise for Shugo Chara! and Sana Natori

New merchandise collections are being released for various Japanese media properties through the eeo Store.

For the series ‘Shugo Chara!’, new items celebrating Amu Hinamori’s birthday will be available via the eeo Store online starting August 7, 2026, with physical sales at the eeo Store Ikebukuro flagship starting September 19, 2026. The collection features new illustrations by Naro and includes acrylic keychains, badges, and stands.

Additionally, a collaboration between virtual YouTuber Sana Natori and the free material site Irasutoya has launched. This collection, featuring custom mini-character illustrations such as nurse and devil outfits, began online sales on August 21, 2026. A pop-up store is scheduled to hold physical sales from October 2 to October 15, 2026, featuring items like cushions, pouches, and acrylic stands.