Effie Awards México 2026 recognizes top marketing strategies

The 27th edition of the Effie Awards México, organized by the Alianza por el Valor Estratégico (AVE), honored effective marketing strategies capable of generating measurable business results. A total of 56 awards were presented, including 11 Gold, 15 Silver, and 30 Bronze trophies.

The Grand Effie, the ceremony's highest honor, was awarded to Profuturo in collaboration with Terán TBWA and Havas Group México for the brand platform “Tu yo del futuro”. Other notable winners included GUT Mexico City, which was named Agency of the Year, and Heineken, which received the Advertiser of the Year award.

In the restaurant category, Pizza Hut México earned a Bronze Effie for its “Cheesy Pops Dip & Crunch” campaign. The initiative was recognized for transforming product innovation into an interactive consumer experience under the concept “Jala, Dipea y Crunchea”. Other recognized campaigns included Mercado Libre’s “Scorecoupons” and Nochebuena’s “Para subirle al fuego”.