eFootball tops Japanese app store while Counter‑Strike 2 leads Steam sales in July 2026

In June 2026, Konami Digital Entertainment’s soccer game **eFootball** held the #1 position on Japan’s mobile app‑store sales chart for the second consecutive month. The surge was linked to a World Cup‑themed "The Football Festival Campaign," featuring Player‑of‑the‑Day highlights and an "International Cup 2026" mode that recreates the tournament. Other titles entering the top‑30 included Kuro Games’ **NamiShio – To Xuanfang** and Level‑5’s **Inazuma Eleven Cross**.

During the week of 4‑10 July 2026, the Japanese Steam sales ranking showed **Counter‑Strike 2** (Valve) reclaiming the #1 spot, overtaking **Apex Legends** (Electronic Arts) which had led for three days earlier in the week. **Echoes of Aincrad** (Bandai Namco), a reboot of the original Sword Art Online arc, moved to #2 ahead of its official July 10 release, with pre‑order activity rising sharply. Other notable entries in the top‑10 were **Shadowverse: Worlds Beyond**, **ARK: Survival Ascended**, and **Wuthering Waves**.