Egypt real estate: Cityscape 2026 cancellation linked to digital shift

Ahmed Gamal El-Din, Chairman of Arabian Mark Developments, stated that the cancellation of the Cityscape Egypt 2026 exhibition is linked to significant shifts in customer behavior and real estate marketing mechanisms. He noted that the industry is moving away from a single model of promotion toward more diverse and flexible digital channels.

According to El-Din, technological advancements and digital transformation have provided developers with a wider range of marketing alternatives. The market is transitioning from intensive, event-based marketing periods to a continuous, year-round model. This new approach utilizes a mix of specialized electronic platforms, social media, digital campaigns, and data analysis to target specific customer segments.

El-Din emphasized that these evolving tools indicate the maturity of the Egyptian real estate market, as buyers increasingly rely on digital platforms for research, comparison, and communication with companies. He suggested that future real estate events may become more specialized in terms of product type and target audience to better meet market needs.